Use link text that make sense when read out of context

Author:
Paul Bohman
Director of Training
Twitter: @paulbohman

One thing that screen readers frequently do is listen to links (and other focusable elements) by tabbing through a web page. It's one of several ways that a blind user can speed up the process of moving through a page without having to listen to the whole thing. As they navigate by tabbing, the screen reader reads only the link text, and none of the surrounding text, so the links are presented without any context.

Good examples of link text:

Products
Services
Contact us
About us
This month's travel deal
Read the full article about the disappearing bee population

Bad examples of link text:

Click here
Here
More
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